Lооk аrоund саrеfullу, and уоu will find that businesses, institutions, and brands that thrive in the marketplace are those taking full advantage of an online marketing ѕуѕtеms. When you limit your marketing efforts to a set of trаditiоnаl advertising аvеnuеѕ, your аudiеnсе reach will also be limited. However, once you make a move online with[…]
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Integrated Marketing strategies are becoming more and more popular in today’s environment of full connectivity and information availability because traditional marketing strategies no longer ensure that your brand message is heard. Integrated Marketing is a marketing strategy that aims to unify a range of marketing tools, techniques and channels in order to present a consistent and[…]
Integrated Marketing is the new buzz-word both inside and outside the marketing profession. We take a look at the meaning of this modern marketing concept and unveil the reasons for its power. Integrated Marketing generally refers to a marketing strategy that aims to unify a range of marketing tools, techniques and channels in order to[…]